Managing multi-country growth avec Elizabeth Coleon, CMO at Lumapps
En 2 mots
The ability to expand and manage growth beyond one home market is often when a successful company enters billion dollar company territory. So many promising companies have failed to do so, in spite of initial successes. Elizabeth Coleon has successfully driven this effort not once but three times at PayPal, Qonto, and today Withings as Chief Marketing Officer. She has developed frameworks and put them to the test at each of those companies. During her Pollen session, you will learn how to prioritize markets, run and adapt your strategies, and build the right cross-country organization.
A qui s'adresse cette formation ?
Growth, marketing, sales team leader
who wants to know how to balance home market & central scaling & international localization & growth
Founders / leaders
developing go-to-market for new markets
Country managers
trying to get the most out of central teams and balancing priorities
Prerequisites : Fluent in english
Ce que vous apprendrez
How to develop a go to market and prioritize resources to markets
How to execute and iterate on your strategy
How to communicate and leverage effectively internal & external stakeholders
Prix et formules
Financer ma formationPollen Session
890 € HT
- 1 journée de formation avec Elizabeth
- Déjeuner inclus
- Accès à une synthèse des documents et frameworks présentés
Formation
Pollen PLUS
1 115 € HT
- 1 journée de formation avec Elizabeth
- Déjeuner inclus
- Accès à une synthèse des documents et frameworks présentés
- 45min de mentoring individuel avec Elizabeth
Formation + mentoring
Privatiser
Prix sur devis
- À partir de 6 personnes
- Adapté à votre activité
- Présentiel ou online
- Français ou Anglais
Sur mesure
A propos de Elizabeth
Elizabeth Coleon
CMO at Lumapps 
Liz, an expat herself, has led diverse teams based in France to grow outside their "home" countries. She is currently CMO at Lumapps, the cloud-based social intranet for the enterprise. Prior to Withings she led the growth team at Withings, leader in connected health, and Qonto from Series B and 20 to 150 at Series D scaling France and developing IT, DE and ES. She was also director of Commercial Growth for Western EU at PayPal and started her career seing many business models in M&A and investing. She has an MBA from Harvard and BA from Georgetown University.
Recommandations
Paul Buckley
Director of Sales and Marketing, Americas at Withings
Elizabeth has a knack for strategizing and directing cross-functional global Sales and Marketing teams within various verticals to hit challenging business goals. She breaks down and understands complex markets to address each market individually and then delivers succinct business strategies across multiple geos all while maintaining a disciplined global focus.
Lucca Cassina
Ex- CCO CEMEA and ex-GM Western Europe at PayPal.
I really enjoyed working with Elizabeth. Her top strength, among many others, was developing growth plans to manage the complexity of multiple countries and products. She drove the project of using an existing product, peer to peer payments, to be a key consumer growth lever. This ended up changing the go to market strategy across Europe
Alexandre Prot
Co-Founder & CEO at Qonto
Liz led our growth team from Series B to D, managing challenging priorities for growth development in France as well as 3 new countries in Europe, successfully building a strong team from 20-150 international talents.
Marion de Robillard
Global Marketing & Comms Director at Qonto
Elizabeth significantly contributed to Qonto’s growth when its European expansion was at an early stage. With a deep fintech understanding, she has been able to execute effective and innovative GTM strategies despite market complexities, increasing Qonto's market share and customer satisfaction rapidly across France, Italy, Germany, and Spain. Her empathetic leadership fostered a culture of collaboration and continuous learning which strongly empowered her team.
Notes et avis (6)
Satisfaction
4,7/5
Autres notes
- Expertise trainer
- 4,8
- Pédagogie trainer
- 4,3
- Expérience
- 4,8
- Interactivité
- 4,5
- Nouv. compétences
- 4
- Nouv. méthodes
- 4,5
Derniers avis
Alice Lorenz - CMO @Home Exchange
il y a 3 mois
il y a 3 m.
Anne-Marie Ndiaye - Project Manager @Orange Marketing Business School
il y a 3 mois
il y a 3 m.
Manon Pellat Bravo - Head of Enterprise Sales @Iron Hack
il y a 4 mois
il y a 4 m.
François Déchelette - Co-founder @Fabriq
il y a 4 mois
il y a 4 m.
Le programme
Matin
Prioritizing among countries
1 Check your fundamentals: who, what, where, how (Qonto framework)
2 How are you making the prioritisation choices : example of Qonto, Paypal and Withings
3 Individual work Draft the high level “who what where how” for your company
4 Discussion Discuss the challenges and countermeasures
Execute & iterate on your strategy
1 My theories: 1. one-piece flow; 2. OKR; 3. problem solving 5 whys; 4. RASCI (Responsible, Accontable, Support, Consulted, Informed)
2 Discussion How to avoid traps of these tools [Withings ex]
3 Group work 5 whys with a partner of recent frustration
Déjeunons !
Après-midi
Develop your team & balancing central & local
1 Qonto from central to central/local organization: how to build your team
2 Cadence & set-up to re-challenge + product feedback loop
3 Individual work Challenge your cadences + describe your team's priorities for this quarter to ExComm in 1 minute
4 Examples of cadences & McK Pyramid framework
La promesse Pollen
Relevez les défis de demain aux côtés des meilleurs d'aujourd'hui.
- Les meilleurs opérationnels partagent leur secret sauce
- Une pédagogie active et rythmée
Des contenus directement actionnables - Une communauté de talents
Des échanges authentiques et concrets, 12 participants max.
